When did you decide to try footwear design?
The day I went all around Paris's most famous "Grands Magasins", decided to buy a new pair of shoes (... one more!), and that I came home without anything. That day, I really realized that my "ideal shoe", CONFORTABLE, colourfull, girly but not baby, funny but not cheap, pretty but not too sophisticated, didn't exist yet...
The reason why I decided to try footwear design: see answer above! In a few words: a special colour-range (from strong to delicate colours, with unexpected associations), shoes you can wear all day long, because designed by a girl with very sensitive feet, and who tests all of her shoes, a sense of the detail (for example, each pair is sold with it's little bag in Liberty fabric.
Each collection has to tell a little story, the first one was about a trip on the "Yellow-brick-road" (The Wizard of Oz), the last one is a dancefloor story, which would begin with Fred Astaire and Ginger Rogers dancing on the Babyshambles... Chosing the colours is one of the decisive step in my work also, and then, I divide my collection in 4 or 5 themes, all declined in this quite rich colour range. I like having fun when designing, and I think people understand this happy fealing when they see the collection... I hope!
What kind of materials and trimmings do you prefer?
Always leather, suede or natural materials. AND Liberty fabrics, that I particularly love.
What type of man or woman is your target?
A woman who would like to smile when she looks at her feet!